Pratista Ayu Anjati

Jakarta, Indonesia
Ismaya Live / We The Fest Marketing promotion

Called by the name “Tita” she is starting the journey from working as hospitality and talent management and now working as marketing and promotion for Ismaya Live, The Live event division of Indonesia’s leading lifestyle company Ismaya Group.

Outside of the company she is working at, she also actively freelances to help as the PR or publicist of other live concerts / song release of Indonesia Talents.



Ismaya Live is the live event division of Indonesia’s leading lifestyle company Ismaya Group. Established in 2011, the passionate team of Ismaya Live aim to bring an all-rounded event experience with world-class productions and unique concepts.

The team have broken records and set a whole new bar in the live event industry in the region with festivals such as Djakarta Warehouse Project that has now become one of the biggest dance music festivals in Asia; We The Fest, an all-ages multi-genre festival experience showcasing music, arts, fashion, and food; Jakarta Culinary Feastival, the biggest experiential culinary festival in the capital; and Sunny Side Up Tropical Festival, a boutique summer music festival on the Island of the Gods, Bali.

Globally-known acts such as Katy Perry, One Direction, John Legend, Phoenix, Hardwell, and even off broadway shows like Stomp are also in Ismaya Live’s outstanding and diverse portfolio with one common goal; to create amazing experiences that last.


We The Fest is an annual summer festival of music, arts, fashion and food taking place in Indonesia’s capital of Jakarta.

Since its inaugural edition in 2014, the festival has seen incredible performances from globally-known acts of different genres including Lorde, SZA, Dua Lipa, Ellie Goulding, Big Sean, Odesza, The 1975, G-Eazy, Mark Ronson, Offset, Jackson Wang, Phoenix, Macklemore & Ryan Lewis, CL, The Temper Trap, Purity Ring, Flight Facilities, Jessie Ware and many more.

Indonesia’s most exciting musical acts have also performed at the festival including Potret, NAIF, Scaller, Barasuara, Sheila on 7, Dewa 19, PADI, Raisa, The Trees and the Wild, Ramengvrl, Elephant Kind, and Stars & Rabbit amongst many.

Described as “a classy festival” by Vice for its friendly vibe and how slickly it has been organized, the festival is a pioneer of its kind in the Southeast Asian festival scene with elements such as arts, fashion and food presented through various whimsical activations and zones festival-goers can experience and explore.

In 2019 We The Fest hosted an audience of over 60,000 with artists playing across four stages, 2020 saw the success of We The Fest’s virtual edition, with the likes of 27 top-tier international, regional and local acts gracing the screen with their sets.

In 2022, We The Fest made its long-awaited offline return and this year the 8th offline edition of the festival is set to be held on 21, 22 & 23 July 2023 in GBK Sports Complex, Senayan, Jakarta with more spectacular lineup including The Strokes, The 1975, The Kid Laroi, Lewis Capaldi and many more.


  • Artist genres
    • Mainstream pop
    • Band music e.g. rock, indie-rock, indie-pop, etc.
    • Dance music e.g. EDM, DJ, etc.
    • Alternative and/or experimental
    • Jazz and/or jazz fusion
    • World, traditional and/or cultural music
    • Hip-hop, Rap, R&B, Soul, etc.
  • Artist types
    • Currently famous acts
    • Legacy acts
    • Up-and-coming acts
    • Undiscovered talents


  • I look for bands to perform at my shows (e.g. promoter, festival owner/curator, venue, etc.)
  • I help promote bands to new audiences (e.g. journalist, PR agent, media, etc.)