© Copyright – AXEAN Festival 2023
Sydney, New South Wales, Australia
Digital Export Producer
Former triple j broadcaster Dom Alessio does a lot with music. His day job is working with Sounds Australia as their Digital Export Producer. Dom’s role is to drive the digital strategy of Australia’s export office, as well as identify international opportunities for Australian artists and industry in the digital space. He’s also a regular guest on ABC Radio, occasionally a DJ and partial to hosting a music trivia night.
For eight years Dom was the host of Home & Hosed on triple j, Australia’s national youth radio station. Starting in 2009, he presented and programmed the show, Monday to Thursday at 9pm, introducing audiences to the future of Australian music. Dom was an early supporter of artists such as Flume, Courtney Barnett, Boy & Bear, Methyl Ethel, Meg Mac, Julia Jacklin, Remi, Sampa The Great, D.D. Dumbo, Gang Of Youths, Alex Lahey and countless others.
Dom’s career began as a freelance music writer in 2005 before joining Sydney’s weekly music street press magazine The Brag as their Arts & Assistant Editor in mid-2006. It was during this period that Dom co-founded the first music blog solely dedicated to Australian music, Who The Bloody Hell Are They.
He continues to freelance and has contributed to publications such as The Guardian, The Sun Herald, triple j Magazine, Mess & Noise and Faster Louder (now Music Junkee).
COMPANY / EVENT
In 2009, the Australia Council for the Arts created an International Music Market Development Initiative, with the intention of advancing Australian music export. APRA AMCOS, as a peak music industry body partnered with the Australia Council and took on custodianship, providing the strategic, administrative and management support required to deliver the export project.
The national export program was named ‘Sounds Australia’ and was established to provide a cohesive and strategic platform to assist the Australian music industry in accessing international business opportunities at key showcase conference events including SXSW, The Great Escape and WOMEX.
The initiative was devised to provide centralised support to Australian artists and music businesses, strengthening available resources, whilst reducing duplication. Presenting under a national umbrella also ensured a stronger (sum of its parts) presence from Australia, compared to if federal and state agencies undertook activity in isolation.
WHAT WE DO
The fundamental purpose of Sounds Australia is to provide a centralised, whole-of-industry service to activate the world’s best networking, performance and business-matching opportunities for export-ready Australian artists and music businesses at international showcase events.