Xiaodong SHEN

France
Mentha Partners (France) / Playtime Festival (Mongolia)
Booking agent / Promoter

SHEN Xiaodong (aka Dong), currently based in Paris, set foot in music business world by bringing new and exciting Chinese talents to Europe.

While keeping on working on Asian acts for their European shows, he then launched his touring agency Mentha Project, providing Asian representations for international artists. With more than 100 shows booked per year in major music festivals and reputable venues & clubs across Asia, his agency now takes care of more than 30 artists in Asia.

Promoter in mainland China, he has also done multiple tours in mainland China with his local partners. At the same time, he picked up international artist bookings for Playtime Festival in Mongolia happening early July.

CONTACT

COMPANY / EVENT

Booking agency focused in Asia, but also Europe. Event promotion and curation in mainland China/France

LOOKING FOR

  • Artist genres
    • Band music e.g. rock, indie-rock, indie-pop, etc.
    • Dance music e.g. EDM, DJ, etc.
    • Alternative and/or experimental
    • Jazz and/or jazz fusion
    • World, traditional and/or cultural music
  • Artist types
    • Currently famous acts
    • Up-and-coming acts

WHAT I DO

  • I look for bands to perform at my shows (e.g. promoter, festival owner/curator, etc.)
  • I help bands get booked for shows (e.g. booking agent, touring agent/manager, etc.)
  • Show production in mainland China, also booking in all around Asia