Sarah Guppy

Melbourne, Australia
Gig Life Pro
Chief Operating Officer

Sarah Guppy is a publicist and marketing professional, whose global perspective has been gained from years of working in Australia and the UK. Working in the London office of This Much Talent led to setting up and becoming the Owner of their base in Melbourne. Sarah has experience in producer, songwriter and artist management, marketing, publicity, radio servicing, venue and music programming.
To date, Sarah has worked as the booker and publicist for Melbourne venues Revolver, Shadow Electric, Horse Bazaar, and Common Rooms and curates the live acts for Melbourne Fashion Week and VAMFF as well as Mountain Goat’s annual Cans and Bands event alongside The Social Crew.

Sarah is the COO of Gig Life Pro, a Singapore based music consultancy that enables the music industry in the Asia-Pacific to grow their business through trusted connections with market experts. Gig Life Pro builds purposeful networking opportunities for its curated global community of agents, record labels, label services, managers, promoters and venues. GLP is also able to create authentic, bespoke B2B experiences in collaboration with festivals, conferences, brands, government agencies and service providers. Sarah has worked on networking events in Tokyo, Singapore, Seoul, Busan, Bangkok, Kuala Lumpur, Hong Kong, Melbourne, Sydney, and Manila.



Gig Life Pro is a networking and educational platform designed to support all global music industry professionals and creatives in developing their careers. The company is dedicated to connecting Asia Pacific markets with other global music markets, supporting people who want to build their careers within and outside APAC.

Gig Life Pro was founded by music industry professionals who understand the challenges that artists and industry professionals face. The company’s founders have decades of experience in the music industry and have worked with some of the biggest names in the business. They understand that success in the music industry is not easy, but with the right knowledge, support, and connections, it is possible.

Gig Life Pro continues to evolve and grow, with a mission to remain at the forefront of the music industry’s ever-changing landscape. By providing industry professionals with the tools and resources they need to succeed, the platform is helping shape the music business’s future.


  • Artist types
    • Band music e.g. rock, indie-rock, indie-pop, etc.
    • Alternative and/or experimental
    • Jazz and/or jazz fusion
    • World, traditional and/or cultural music
    • Hip-hop, Rap, R&B, Soul, etc.
  • Artist types
    • Up-and-coming acts
    • Undiscovered talents


  • I help promote bands to new audiences (e.g. journalist, PR agent, media, etc.)
  • We help bands and industry connect globally