The most exciting and noteworthy music label of the era, considered a new-generation label for true music lovers, was founded by three passionate leaders who have been active in the industry for over a decade. Leading the team are Samkwan Tonsompong (Moy), Torpong Chanthabubpha (Ball), and Chichayas Kranasut (On). They share a vision to create a free space for new artists and musicians with passion and creativity, allowing them to showcase their talents and produce music in their own style, without restrictions or genre divisions. This vision led to the creation of “What The Duck,” a music label for the new generation.