Edwin Waliman

Secret Signals

Edwin started his journey into the music industry as the bassist of pop/rock band The Summer State, performing at various music festivals across Asia and opening for international rock bands, Simple Plan, Yellowcard and more.

Edwin’s curiosity for the business aspect of the music industry led him to join Secret Signals in 2013 and eventually became a full-fledged partner in 2017. Edwin oversees all day-to-day operations of the business, leading PR & marketing campaigns for clients as well as developing new opportunities in the region with partners.

Edwin is also the co-creator for the cultural phenomenon EMONIGHTSG under the collective Look Ma, No Hands!, making waves in the nightlife scene and providing a platform for the alternative-rock community and subculture in Singapore. EMONIGHTSG has performed at major festivals (Singapore F1 Grand Prix, Singapore Rugby Sevens, Baybeats Festival & more) and hosted scene legends Ryan Key (Yellowcard), Shane Told (Silverstein) & Kyle Patrick (The Click Five).



Secret Signals is a label services and publicity firm strategically based in Singapore, working with artists from all over the globe on business development and public relations in Asia.

In addition to artists and labels, we also assist brands and businesses with music consulting and partnerships in the buzzing region.

Where we are different is that we take a holistic approach to a label and business’ brand and growth in Asia, helping them grow and build sustained and long relationships with the media, platforms and fans in the region.


  • Artist genres
    • Mainstream pop
    • Band music e.g. rock, indie-rock, indie-pop, etc.
    • Heavy music e.g. metal, hardcore, punk, etc.
    • Dance music e.g. EDM, DJ, etc.
    • Alternative and/or experimental
    • Jazz and/or jazz fusion
    • World, traditional and/or cultural music
    • Western classical music
    • Hip-hop, Rap, R&B, Soul, etc.
  • Artist types
    • Currently famous acts
    • Legacy acts
    • Up-and-coming acts
    • Undiscovered talents


  • I help bands sell their music (e.g. publishing, licensing, distribution, sync, ticketing, etc.)
  • I help promote bands to new audiences (e.g. journalist, PR agent, media, etc.)