Dean Augustine

Cross Ratio Entertainment

Being a veteran with 30 years of experience in the music industry, Dean Augustine started out in Tower Records Singapore, eventually rising to the position of the General Manager. Soon after, headhunted by local music retailer Gramophone, he managed Operations & Marketing and tripled its business operations in Singapore.

Following that, he was scouted by Ken Suzuki, co-founder of Avex Trax, to join music label S2S Inc. initially as Head of A&R/Marketing, later being promoted to Managing Director. He managed S2S in Asia (excluding Japan) and Worldwide. During his stint at S2S, he started the artist development and promotion of both local and international artists.

In 2015, Dean founded Cross Ratio Entertainment as a local record label to groom and assist local Singaporean artistes to break into the music industry across the world.



Artiste management, distribution and publishing, the company delves into digital marketing, PR management, project management and event management

Established in 2015, Cross Ratio Entertainment has become one of Singapore’s leading independent record labels. Spearheaded by Dean Augustine, Cross Ratio Entertainment initially started out as an artiste management company, nurturing the music talents of Singapore. Cross Ratio Entertainment has a roster of the hottest Singapore artists and has evolved into a true entertainment company that constantly challenges the status quo. Through music distribution and publishing, events, video production and digital marketing campaigns designed to our artists strengths and clients, Cross Ratio brings fresh new experiences to Singapore and international audiences alike.


  • Artist genres
    • Mainstream pop
    • Band music e.g. rock, indie-rock, indie-pop, etc.
    • Alternative and/or experimental
    • World, traditional and/or cultural music
    • Western classical music
    • Hip-hop, Rap, R&B, Soul, etc.
  • Artist types
    • Currently famous acts
    • Up-and-coming acts


  • I help bands sell their music (e.g. publishing, licensing, distribution, sync, ticketing, etc.)
  • I help promote bands to new audiences (e.g. journalist, PR agent, media, etc.)
  • I help bands develop their careers (e.g. A&R, producer, manager, etc.)