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AMS 2021
6 – 13 September 2021

1. Key Activities

1) Live broadcast of panel discussions:

Monday 6 – Friday 10 September 2021 

Panel discussions were broadcasted live via Facebook Live on the weekdays leading up to the showcase broadcast dates with a goal of educating aspiring artists about the music industry and especially about music export.

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2) Pre-recorded showcase performance broadcast:

Saturday 11 – Sunday 12 September 2021 

Pre-recorded showcase performances were broadcasted via 2 YouTube links or ‘Virtual Stages’ named ‘ASEAN Stage’ for the 28 participating AMS 2021 artists; and ‘Cross Pollinations Stage’ for the 24 artists curated by our event partners. 

YouTube Live viewership = 39,237 unique viewers with top 5 viewer countries [and percent viewership] being Cambodia [12.68%], Thailand [1.78%], USA [0.33%], Malaysia [0.22%] and South Korea [0.19%] respectively.  The main reason behind Cambodia topping the viewership chart is from the fact that their most famous rapper, VannDa, was on the bill, which attracted a lot of the viewers.

3) Virtual networking event:

Monday 13 September 2021

Gather.Town was used to conduct the virtual networking event.  PDF guidebooks were emailed to artists and delegates 1 week prior to the event date, which included the URL and password to enter the virtual space along with guidelines on how to use the platform and how to interact with other people on the platform.

Key participants:

• 28 ASEAN artists from the 7 co-organizing countries, and 24 artists from event partners based in Taiwan, Japan, China, Singapore and Sweden participated in the online showcase festival.
• 59 delegates from 18 countries who are promoters, festival owners/curators, label representatives, distribution companies, media, etc. were personally invited by the co-founders to view the showcase performances and attend virtual speed meetings with the showcasing artists and/or their management.

3. Key Supporters and Partners

Official supporters:

• Singapore National Arts Council (NAC);
• The Cultural Economy Development Agency (CENDANA), mycreative and PRISMA of Malaysia;
• Thailand Convention & Exhibition Bureau (TCEB);
• Victorian Music Development Office (VMDO) of Australia;
• TuneCore of USA;
• *SCAPE of Singapore.

Music licensing partner:

• Music Copyright (Thailand) Co., Ltd.

Event partners:

• Global Toronto (Canada);
• Live At Heart Örebro (Sweden);
• Golden Melody Awards & Festival (Taiwan);
• LUCfest (Taiwan);
• Sound of the Xity (China);
• Trans Asia Music Meeting (Japan);
• ZA Share (Taiwan).

Other partners:

• Institut français de Hanoi (Vietnam)

4. Success Case

Malaysian artist – Shelheil, was discovered and signed by Jing Wang of Jaded – a US-based premium digital media platform dedicated to Asian artistry and culture to feature at SXSW 2022.

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AMS 2020
19 – 21 September 2020

1. Key Activities

1) Pre-recorded showcase performance broadcast:

Saturday 19 and Sunday 20 September 2020

Pre-recorded showcase performances were broadcasted via Facebook Live and YouTube Live 

2) Virtual speed meetings:

Monday 21 September 2021

10-minute speed meetings between artists and delegates were organized to get the two parties to familiarize with each other, exchange contact information, and potentially contact each other for business opportunities in the future.

2. Key Participants

• 20 artists from 5 countries deemed export-ready by our co-founders were handpicked to showcase in AMS’s first edition.
• 29 delegates from 13 countries who are promoters, festival owners/curators, label representatives, distribution companies, media, etc. were personally invited by the co-founders to view the showcase performances and attend virtual speed meetings with the showcasing artists and/or their management.

3. Key Supporters and Partners

• Government supporters:
  • Singapore National Arts Council (NAC);
  • Thailand Convention & Exhibition Bureau (TCEB).
• Venue sponsors:
  • Glowfish (Thailand);
  • Coda (Thailand);
  • LiveFact (Malaysia).
• Music Licensing Partners:
  • Music Copyright (Thailand) Co., Ltd.
  • Wahana Musik (Indonesia)
• Media partners:
  • Indiegaga (India);
  • Live At Heart Newfoundland (Canada);
  • LUCfest (Taiwan);
  • TheWknd (Malaysia).

4. Success Cases

• Valentina Ploy (TH) and August Wahh (PH) were booked by Arin Sharnaz of Revive Arcade Festival @ Kuala Lumpur, Malaysia.
• Golden Mammoth (MY) were booked by Ryuji Noda of Music Lane Festival Okinawa @ Okinawa, Japan.