Founder & Managing Director
Third Culture Entertainment Pvt. Ltd.
Mumbai, India

Tej Brar, Founder & Managing Director of Third Culture Entertainment. Tej Brar has an extensive background in artist management, audio engineering, radio, venue programming & music licensing. He has previous work experience at Warner Chappell Music (Los Angeles), Universal Mastering (Los Angeles), BBC 6Music (London), WERS 88.9FM (Boston) & Clouds FM (Dar Es Salaam, Tanzania) before returning to India in 2011 where he spearheaded Only Much Louder’s artist management division. He has worked extensively on various festival IP’s as well as experiential marketing and client servicing. Most recently, Tej established Neon East Fest – an experiential music festival in the heart of Mumbai. The debut edition of the festival in 2019 was co-headlined by Mura Masa and Little Dragon.

Third Culture

Third Culture is a new media & entertainment entity which possesses a remarkable space in music as an artist management firm, concert production house & an event management company, unified.

We build culture.

Neon East Festival: an idea that found its roots in our streaming playlists. The end result is a stellar lineup of today’s most relevant live acts and DJs, performing side-by-side on alternating stages to form a synchronous tag team. Nestled in the heart of bustling Mumbai, featuring an immersive, retro-futuristic backdrop, one can be assured a global-caliber festival experience, right here, in their own city.


  • Email:

Attending: Virtually / Physically

Intention(s) of attending:

  • Connect with other music professionals/delegates

Type of Company / Business:

  • Artist Management:
    • Artist Agent
    • Music Label
    • Booking Agency
    • Touring Agency
  • Live Show Business:
    • Concert/Event Promoter
    • Commercial Music Festival
  • Music Licensing Business:
    • Publishing / Licensing
  • Music Licensing Business:
    • Sync
  • Media/PR:
    • PR Agency