Booking agent/promoter
Mentha Project
Paris, France / China

SHEN Xiaodong, currently based in Paris, set foot in the music business world by bringing new and exciting Chinese talents to Europe, such as Re Tros, Duck Fight Goose, Wang Wen, etc.

He then launched his touring agency MenthaProject (Mentha&Partners), providing Asian representations for bands such as A Place to Bury Strangers, Motorama, Trentemøller, Crack Cloud, Still Corners, etc.

As a promoter in mainland China, he has also done multiple tours in mainland China including Beach Fossils, The KVB etc.

Company Name

Booking agency focused in Asia, but also Europe. Event promotion and curation in mainland China/France


  • Email:

Attending: Physically

Intention(s) of attending:

  • Look for artists and musical talent
  • Connect with other music professionals/delegates

Type of Company / Business:

  • Artist Management:
    • Booking Agency
    • Touring Agency
  • Live Show Business:
    • Concert/Event Promoter
  • Music Licensing Business:
    • Distributor (Digital)