Founder & Programmer
Playtime Festival
Ulaanbaatar, Mongolia

Natsagdorj “George” Tserendorj is a music producer, festival organizer and business executive with 25 years of experience in music industry. He is a founder and programmer for Playtime Festival, the music festival in Mongolia with legacy of 20 years promoting local and international creative music.

In 1995, he co-founded Hi-Fi Records, a first chain of music stores in Ulaanbaatar and worked as a CEO of HMG Group overlooking distribution and publishing for over 200 Mongolian bands and artists.

Playtime Festival

Playtime Festival is an annual music festival in Mongolia held at Hotel Mongolia in Gachuurt village located 30km outside of Ulaanbaatar.

Playtime celebrated its 20th anniversary in 2022. The festival presented headliner international groups and artists such as Alcest, Yo La Tengo, Ariel Pink, I Hate Models, Peter Hook & The Light, The Radio Dept., The Pains of Being Pure at Heart, Mono, Envy, The Fin, Sunset Rollercoaster, Motorama and The Wedding Present.

The festival draws more than 60,000 people over 3 days.


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Attending: Virtually / Physically

Intention(s) of attending:

  • Connect with other music professionals/delegates

Type of Company / Business:

  • Live Show Business:
    • Commercial Music Festival