Chief Operating Officer
Gig Life Pro; and
This Much Talent
Melbourne, Australia

Sarah Guppy is a publicist and marketing professional, who’s global perspective has been gained from years of working both in Australia and the UK. Working in the London office of This Much Talent led to setting up and becoming the Owner of their base in Melbourne. Sarah has experience in producer, songwriter and artist management, marketing, publicity, radio servicing, venue and music programming. To date, Sarah has worked as the booker and publicist for Melbourne venues Revolver, Shadow Electric, Horse Bazaar, Common Rooms and curates the live acts for Melbourne Fashion Week and VAMFF (formally L’Oréal Fashion Festival) as well as Mountain Goat’s annual Cans and Bands event alongside The Social Crew.

Sarah is the COO of Gig Life Pro, a Singapore based music consultancy that enables the music industry in the Asia-Pacific to grow their business through trusted connections with market experts. Gig Life Pro builds purposeful networking opportunities for its curated global community of agents, record labels, label services, managers, promoters and venues. GLP also has a standalone ability to create authentic, bespoke B2B experiences in collaboration with festivals, conferences, brands, government agencies and service providers. Sarah has worked on networking events in Singapore, Seoul, Busan, Bangkok, Kuala Lumpur, Hong Kong and Manila.

Sarah has been a speaker on panels at industry conferences and events including BIGSOUND (Brisbane), Face The Music (Melb), Melbourne International Jazz Festival, Stonnington Jazz Festival, APRA & Music Victoria Workshops (Melb), SONIK (Manila) Indie Week (Canada), Vietnam Music Week, and has participated as a mentor on programs for The Push, Live Music Professionals, MIME (Music Industry Mentoring Edge) and the AIR Women In Music Mentor Program.

Gig Life Pro

Gig Life Pro is a music consultancy that enables festivals, conferences, government agencies, music societies, brands and service providers to work with and learn from the APAC music community.


This Much Talent Australia

Music and Arts Publicity, Radio Servicing, Programming, Marketing and Events.