Head of Outreach & Strategic Initiatives
Small World Music / Global Toronto
Toronto, Canada

As Small World Music’s Head of Outreach and Strategic Initiatives, Jonathan Campbell contributes to international showcase/conference Global Toronto, live events, the eMERGEnce artist-development program, and more. Before joining SWM, which works in a variety of ways with equity-seeking communities onstage and behind the scenes, he worked at and with many of Toronto’s major cultural institutions in communications, outreach, and programming, and was an APAP Leadership Fellow. His career is rooted in the decade he spent in Beijing actively bridging East and West through performing, writing – his book, Red Rock: The Long Strange March of Chinese Rock and Roll, was published in 2011 – promoting, and more.

Small World Music

Global Toronto

Since 1997, Small World Music has been celebrating cultural diversity and showcasing a range of local, domestic, and international talent to audiences across the Greater Toronto Area. Beyond simply presenting diverse artists, we find various ways of working with and for, showcasing, and supporting equity-deserving professionals onstage and behind the scenes to encourage sustainable careers. With our commitment to supporting under-served artists, organizations, and professionals, and working with diverse community groups, we foster understanding and build bridges, with a three-pillar mandate:

  • Enabling Artists: Creating opportunities and enabling equity for equity-deserving / underrepresented artists
  • Engaging Audiences: Being a resource, creating connections, and expanding cultural horizons through shared experiences
  • Connecting Industry: Being a catalyst for change by creating opportunities and building bridges

Produced by Small World Music, Global Toronto – a music showcase and conference is a platform for re-imagining and building a sustainable, equitable, and accessible music sector.