Founder & Musical Director
New Noise
Chengdu, China

Jef Vreys is founder and musical director for New Noise China, a concert promoter and booking agency based in Chengdu, China who have established themselves as one of the biggest independent concert organizers in China. Over the last 10 years New Noise have promoted over 600 shows in China and booked tours for many international bands in other parts of Asia including Explosions in the Sky, Iron&Wine, Mogwai, Tortoise, MEW, the fin., MONO, toe, Múm, Alcest, etc. earning them a reputation of one of China’s best and most reliable concert promoters.

New Noise is one of the leading vinyl labels in China as well, with their flagship store based in Chengdu, they distribute and sell large quantities of vinyl for indie bands from all over the world. Since early 2020 New Noise also put out some beauftiful releases for bands like MONO, Pg.Lost, Wang Wen, Stolen, the fin., …

Jef Vreys has worked in the music industry for more than 15 years and has worked as tour manager, booking agent and creative manager for New Noise China, Groezrock Festival and the Made in Chengdu Festival.

New Noise

We are an open minded music label based in Chengdu, Sichuan, made by dedicated and creative people with the sheer intention to share good music, from all over the world with everybody in China!

Welcome to all those who still believe in the power of alternative music, welcome to everybody who is willing to share his passion for music. We need new noise, new art for the real people (refused ’98)