One of the showcase festival organizer’s duties is to invite ‘potential talent buyers’, whom we usually call ‘delegates’ – to come watch the showcasing artists. These talent buyers are professionals or organizational representatives who can hire, employ or help further an artist’s career – for example: music festival owners; concert promoters; label and artist management companies; booking and touring agents; music distribution companies; media companies, etc.
Apart from inviting delegates from the 5 participating countries to induce cross-border artist exchanges, we have invited delegates from other regions as well to be able to expand the artists’ opportunity to be exported!