AXEAN FESTIVAL
CO-ORGANIZER

Swan Zoo is a Hanoi-based promoter that organizes concerts for international indie acts. Initially focused on booking acts that tour the region, Swan Zoo started producing a minifestival for bands already based in Asia in 2019. The first minifestival featured bands from Hong Kong, The Philippines, Germany, and Vietnam.

Joff Cruz, who started Swan Zoo in 2017, used the knowledge he gained in The Philippines as a promoter to bring the same musical experience to audiences in Hanoi. In the past he’s worked with acts such as Grimes, Jose Gonzales, Toro y Moi, Explosions in the Sky, and Kings of Convenience.